Under Armour Example

Under Armour Example Under Armour – Article Example Under Armour Which of the five competitive forces is strongest and why? Product innovation is key is relating to the demands ofthe customers. It remains to be important in controlling inventory and thus acquire more market share in the very dynamic business environment. Who are Under Armours top three competitors to watch in the sports apparel industry? Why?The global market for sports apparel is highly competitive because the products are not easily differentiated. The top three competitors of Under Armour are Nike, Adidas, and Puma. These players are considered the three competitors due to Global Sports Apparel Market share they command and the obtainable revenue. What are the differences between the competitors strategies Under Armour, Nike, The Adidas Group? Which company has the better strategy? Why?Some players such as Under Armour focus on athletic apparel products of high quality-innovative performance. Other such as Nike concentrates on both constant innovation and different iating their products to target specific sport athletes and increase their market share. Nike has proved to have better strategies and this is evident in the huge global market they command in athletic apparel products. Their athletic apparel products offerings place this multinational in a niche market while differentiating the company from all competitive set. Using the financial data provided in the case study, which of the three rivals has been the best performer?Nike is the main competitor in the industry commanding close to 15% of the global market share and 42% being in America thus can be considered the best performer. Nike has remained a vital brand power while playing industry positioning role.What can Under Armour learn from its competitors? There is need to employ strategies that make their sports products appear unique despite the competition and target ignored sport segments. Likewise there need for Under Armour to understanding which of their competitor’s produ cts trend online and use this information to adjust company’s inventory to demands by customer. By incorporating all these changes into company’s marketing strategies, they will get closer to challenging their competitors.What can you apply to organizational work in your sector from what you in the Under Armour case? The organizations remain to be dynamic and competitive to date and as such review of strategies helps to remain competitive and acquire more market share. Exploring various options allow any company to learn a lot from the competitor success and adopt better strategies to remain competitive. Top of FormBottom of Form